Those in love with Italy dream to see Florence

Travel Trade Exhibition

January 29 – February 1, 2024

Palazzo Borghese, Florence, Italy

About the Event

The idea to create the event Terra Italia was born as a synergy of our vision of the current travel trends, our experience and our motivation to reintroduce Italy to the travel agencies in a different way. We will take the best from the other luxury travel shows making the event interactive and easygoing, with deepening into Italian atmosphere and culture providing local activities.

But it will be informative at the same time, scheduling the way all exhibitors will meet all buyers. In spite of the fact that we work with a variety of markets, Terra Italia will target the ones, which are quite abandoned now but feed us with high quality bookings and volumes: Eastern and Northern Europe.

You'll have a chance to enjoy communication with buyers during 2 days of workshop, welcome reception, lunches, gala-dinner and inviting them to the tailor-made post-tour to your hotel to experience it after the show.

Venue

Palazzo Borghese, Florence.

www.palazzoborghese.it

Participants

Hotels, Tourism board of Toscana.

Hosted Buyers

TO, TA, Concierge companies representing Sweden, Norway, Estonia, Latvia, Lithuania, Belarus, Russian Federation, Poland, Ukraine, Czech Republic, Romania, Slovakia, Kazakhstan, Azerbaijan, Uzbekistan, Georgia, Armenia, Greece and Cyprus.

Program

Day 1

29 of January 2024

Arrival

Day 2

30 of January 2024

Palazzo Borghese, Via Ghibellina, 110 N – 50122 Firenze, www.palazzoborghese.it/en

9.30 - 10.00 Registration and coffee break
10.00 – 13.00 Meetings (15 min)
13.00 – 14.00 Networking lunch
14.00 – 18.00 Meetings (15 min)

Total number of meetings: 28

20.00 Cocktail «Unique flavors of Tuscany»

Teatro del Sale, Via dei Macci, 111/r, Firenze, www.teatrodelsale.com/circo-lo
Dress code: Tuscan red.

Day 3

31 of January 2024

9.30 - 10.00 Coffee break
10.00 – 13.00 Meetings (15 min)
13.00 – 14.00 Networking lunch
14.00 – 17.00 Meetings (15 min)

Total number of meetings: 24

19.30 - 23.00 Gala Dinner "Rediscover Florence and experience its uniqueness

Palazzo Pucci, Via de' Pucci, 4, 50122 Firenze,
Dress code: Cocktail Attire Tuscan Elegance.

Registration

Participants

Explore All

Organizers

Компания UAB Europae Media стала одной из первых компаний, предоставляющих маркетинговые услуги широко известным в мире отельным цепочкам, туристическим офисам и основным компаниям, а также оказывающих поддержку иностранным партнерам на рынке роскошного туризма. UAB Europae Media стала агентом по маркетингу и PR для нескольких ведущих международных отельных цепочек, туристических операторов и офисов по туризму.

Компания UAB Europae Media стала одной из первых компаний, предоставляющих маркетинговые услуги широко известным в мире отельным цепочкам, туристическим офисам и основным компаниям, а также оказывающих поддержку иностранным партнерам на рынке роскошного туризма. UAB Europae Media стала агентом по маркетингу и PR для нескольких ведущих международных отельных цепочек, туристических операторов и офисов по туризму.

Contact

Discover Tuscany with LTP.TRAVEL and Travel Media
BTS GROUP ITALY srl.

Largo Novello 1/F 50126 - Florence
P.I. 06738150488