Florence, 2-3 February 2027
The idea to create the event Terra Italia was born as a synergy of our vision of the current travel trends, our experience and our motivation to reintroduce Italy to the travel agencies in a different way. We will take the best from the other luxury travel shows making the event interactive and easygoing, with deepening into Italian atmosphere and culture providing local activities.
But it will be informative at the same time, scheduling the way all exhibitors will meet all buyers. In spite of the fact that we work with a variety of markets, Terra Italia will target the ones, which are quite abandoned now but feed us with high quality bookings and volumes: Eastern Europe.
You'll have a chance to enjoy communication with buyers during 2 days of workshop, welcome reception, lunches, gala-dinner and inviting them to the tailor-made post-tour to your hotel to experience it after the show.
Our «invitation-only» philosophy is not about exclusion; it is about precision. We meticulously select each hotelier and buyer to ensure that every person in the room is a strategic connection for one another, guaranteeing two days of unparalleled productivity and opportunity.
We believe true inspiration is the ultimate catalyst for business. By setting our event within Florence’s most iconic and evocative venues, we create an atmosphere where history, art, and commerce converge, elevating every meeting into a meaningful cultural exchange.
Our success is not measured by volume, but by the value of the partnerships forged. Year after year, Terra Italia has proven to be the most strategic appointment in the calendar for leaders who seek not just new contacts, but lasting business relationships that will define the future of luxury travel.
Curated 1-to-1 Meetings
Countries United in Florence
Elite Hoteliers from Italy, Spain, France
Global Travel Designers
Countless Ideas Born
exhibitors
Registrationbuyers
Registration
LTP is a leading luxury DMC and travel curator, designing bespoke itineraries and managing high-end travel across Italy, France, and Spain.
With deep-rooted local expertise and long-standing relationships with the region’s most prestigious hotels and partners, LTP unlocks privileged access to Europe’s most sought-after destinations — even at the most demanding times of the year.
The team brings together senior Travel Advisors with extensive experience in the ultra-luxury segment, offering a highly personalized, discreet, and seamless service at every stage of the journey.
From private Mercedes-Benz transfers and luxury car rentals to yacht charters, exclusive cultural access, major sporting events, and tailor-made gastronomic experiences — every detail is curated to the highest standard.
LTP serves as the definitive link between the expectations of the most discerning travelers and the finest Mediterranean lifestyle.
Pioneer in CIS travel industry with launching international brands and National Tourism Boards.
Co-owner and organiser of Luxury Travel Mart exhibitions in CIS.
Provider of wide range of services: marketing, pr-support, workshops, coordination of hosted buyers’ delegations at international trade fairs.
Biggest database of travel companies in CIS (16 000 contacts).
Discover Tuscany with LTP and Travel Media
BTS Group S.p.A. SB
via Faentina 171, Florence, 50133
