Florence, 2-3 February 2027
Terra Italia is not an event; it is a meticulously curated ecosystem. We are the catalyst that unites the architects of luxury travel—the finest hoteliers in Europe and the world’s most influential travel designers—in an environment built for what matters most: connection.
We believe that the setting is not merely a backdrop; it is an active participant in our mission. We don’t just host in Florence; we immerse our guests in its genius. Here, surrounded by the art and history that shaped modern culture, business conversations gain new depth. Immersive experiences and access to iconic venues transform networking into a shared, memorable journey.
The result is an environment of unparalleled focus, where every moment is engineered to foster the most productive meetings and build the strongest, most enduring partnerships. Each successful edition has reinforced our conviction: when you gather the right people, in the right place, with the right philosophy, you don’t just follow trends. You set a new standard.
Welcome to the Art of Connection.
Our «invitation-only» philosophy is not about exclusion; it is about precision. We meticulously select each hotelier and buyer to ensure that every person in the room is a strategic connection for one another, guaranteeing two days of unparalleled productivity and opportunity.
We believe true inspiration is the ultimate catalyst for business. By setting our event within Florence’s most iconic and evocative venues, we create an atmosphere where history, art, and commerce converge, elevating every meeting into a meaningful cultural exchange.
Our success is not measured by volume, but by the value of the partnerships forged. Year after year, Terra Italia has proven to be the most strategic appointment in the calendar for leaders who seek not just new contacts, but lasting business relationships that will define the future of luxury travel.
Curated 1-to-1 Meetings
Countries United in Florence
Elite Hoteliers from Italy, Spain, France
Global Travel Designers
Countless Ideas Born
exhibitors
Registrationbuyers
Registration
LTP is a leading luxury DMC and travel curator, designing bespoke itineraries and managing high-end travel across Italy, France, and Spain.
With deep-rooted local expertise and long-standing relationships with the region’s most prestigious hotels and partners, LTP unlocks privileged access to Europe’s most sought-after destinations — even at the most demanding times of the year.
The team brings together senior Travel Advisors with extensive experience in the ultra-luxury segment, offering a highly personalized, discreet, and seamless service at every stage of the journey.
From private Mercedes-Benz transfers and luxury car rentals to yacht charters, exclusive cultural access, major sporting events, and tailor-made gastronomic experiences — every detail is curated to the highest standard.
LTP serves as the definitive link between the expectations of the most discerning travelers and the finest Mediterranean lifestyle.
Pioneer in CIS travel industry with launching international brands and National Tourism Boards.
Co-owner and organiser of Luxury Travel Mart exhibitions in CIS.
Provider of wide range of services: marketing, pr-support, workshops, coordination of hosted buyers’ delegations at international trade fairs.
Biggest database of travel companies in CIS (16 000 contacts).
Discover Tuscany with LTP and Travel Media
BTS Group S.p.A. SB
via Faentina 171, Florence, 50133
