Those in love with Italy dream to see Florence

Travel Trade Exhibition

January 29 – February 1, 2024

Palazzo Borghese, Florence, Italy

About the Event

The idea to create the event Terra Italia was born as a synergy of our vision of the current travel trends, our experience and our motivation to reintroduce Italy to the travel agencies in a different way. We will take the best from the other luxury travel shows making the event interactive and easygoing, with deepening into Italian atmosphere and culture providing local activities.

But it will be informative at the same time, scheduling the way all exhibitors will meet all buyers. In spite of the fact that we work with a variety of markets, Terra Italia will target the ones, which are quite abandoned now but feed us with high quality bookings and volumes: Eastern and Northern Europe.

You'll have a chance to enjoy communication with buyers during 2 days of workshop, welcome reception, lunches, gala-dinner and inviting them to the tailor-made post-tour to your hotel to experience it after the show.


Palazzo Borghese, Florence.


Hotels, Tourism board of Toscana.

Hosted Buyers

TO, TA, Concierge companies representing Sweden, Norway, Estonia, Latvia, Lithuania, Belarus, Russian Federation, Poland, Ukraine, Czech Republic, Romania, Slovakia, Kazakhstan, Azerbaijan, Uzbekistan, Georgia, Armenia, Greece and Cyprus.


Day 1

29 of January 2024


Day 2

30 of January 2024

Palazzo Borghese, Via Ghibellina, 110 N – 50122 Firenze,

9.30 - 10.00 Registration and coffee break
10.00 – 13.00 Meetings (15 min)
13.00 – 14.00 Networking lunch
14.00 – 18.00 Meetings (15 min)

Total number of meetings: 28

20.00 Cocktail «Unique flavors of Tuscany»

Teatro del Sale, Via dei Macci, 111/r, Firenze,
Dress code: Tuscan red.

Day 3

31 of January 2024

9.30 - 10.00 Coffee break
10.00 – 13.00 Meetings (15 min)
13.00 – 14.00 Networking lunch
14.00 – 17.00 Meetings (15 min)

Total number of meetings: 24

19.30 - 23.00 Gala Dinner "Rediscover Florence and experience its uniqueness

Palazzo Pucci, Via de' Pucci, 4, 50122 Firenze,
Dress code: Cocktail Attire Tuscan Elegance.



Explore all


LTP.TRAVEL is a Luxury DMC whose mission is to introduce the beauty of “Bel Paese” to upscale travelers from all over the world.

Thanks to warm and long-term relationships with the most prestigious Italian hotels we have all keys in our hands. The team of expert guides and drivers, together with a wide selection of exclusive experiences will make the visit of our guests to Italy well organized and unforgettable.

Our web platform manages dynamic agreements with a variety of hotels and is able to offer other services such as wine tastings, cooking classes, museum and railway tickets, transfers, boat rentals, helicopter and jet rentals, rent a car service etc.

Our team of Travel Advisors currently consists of over 20 multilingual professionals operating on different markets with over twenty years of experience in the luxury travel industry. We are able to satisfy the requests of the most demanding customers willing to come to Italy.

Pioneer in CIS travel industry with launching international brands and National Tourism Boards.

Co-owner and organiser of Luxury Travel Mart exhibitions in CIS.

Provider of wide range of services: marketing, pr-support, workshops, coordination of hosted buyers’ delegations at international trade fairs.

Biggest database of travel companies in CIS (16 000 contacts).


Discover Tuscany with LTP.TRAVEL and Travel Media

Largo Novello 1/F 50126 - Florence
P.I. 06738150488