Europe’s most exclusive B2B workshop for luxury travel.

Florence, 2-3 February 2027

Europe’s most exclusive B2B workshop for luxury travel.

Palazzo Borghese, Florence, Italy 2-3 February 2027
Registration Authorization

Principessa Forte dei Marmi, Autograph Collection

back

Principessa Forte dei Marmi is a newly built hotel in Forte dei Marmi, offering 35 rooms and suites with soft sculptural design and sea views fr om sel ect balconies. Located one block fr om the beach and opposite the iconic La Capannina club, the hotel provides easy access to the town’s boutiques, cafés and promenade. Guests can enjoy a relaxed pool and garden area, a seasonal restaurant with Italian and global influences, and a culture counter featuring books that celebrate Forte’s creative legacy. Rooms are light filled and serene, designed for deep rest and slow mornings, with native plants adding privacy and scent to each balcony. The Principessa blends modern elegance with the timeless rituals of Italian way of living, welcoming guests to linger, lounge and explore at their own pace. Discover a new chapter of La Dolce Vita in a setting wh ere heritage meets contemporary ease.