Those in love with Italy dream to see Florence

Travel Trade Exhibition

January 28 – January 29, 2025

Palazzo Borghese, Florence, Italy

Helvetia & Bristol Firenze, Starhotels Collezione

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Helvetia & Bristol is a historic residence a few steps from Palazzo Strozzi and via Tornabuoni and the first luxury hotel in the heart of Florence since 1885. A recent renovation added a new wing with interiors by celebrated designer Anouska Hempel and the largest luxury spa of the historic center. The hotel is also a culinary destination with a daily breakfast buffet including pastries by Maestro Iginio Massari and a restaurant and bar by Cibrèo, a true institution in the Florentine food scene.