Europe’s most exclusive B2B workshop for luxury travel.

Florence, 2-3 February 2027

Europe’s most exclusive B2B workshop for luxury travel.

Palazzo Borghese, Florence, Italy 2-3 February 2027
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Firenze Number Nine - by House of Nine

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In the vibrant heart of Florence, Firenze Number Nine - by House of Nine is a true masterpiece of hospitality just steps away from the Duomo. The Moretti family has skilfully transformed this property into a luxury haven, distinguished by its refined elegance and eclectic style. Each room and suite of the hotel has been designed with meticulous attention to detail, reflecting a harmonious fusion of traditional elements and modern comforts. With precious materials imported from various parts of the world and art curated to the finest detail, Hotel Number Nine represents a perfect synthesis of luxury and local history just steps from the Duomo.

At our Boutique Hotel Number Nine near the Duomo in Florence, the stay experience transcends mere accommodation to become a journey into the art of hospitality. Guided by the expert Miss Moretti, known to her guests as Lady Barbara, visitors are pampered with impeccable service that integrates culture, wellness, and relaxation.

The launch of House of Nine Members’ Club marks the hotel's evolution into a cultural and wellness hub, where guests can enjoy innovative spa treatments, revitalising pilates sessions, and entertainment evenings organised at Daisy's Restaurant. This new space promises to further enrich our guests' experience, offering an oasis of tranquility and cultural enrichment just meters away from the vibrant heart of Florence, the Duomo.

Starting with the 2025 season, House of Nine embarked on a new adventure, unveiling a new model of luxury hospitality. The multifaceted and international background of the owners made it possible to study the most appealing way to present an unprecedented Tuscany, far from mass tourism and the most beaten itineraries. From the Florence of the Medici to Elba Island to discovering the places where Napoleon was imprisoned, Tuscany by Land&Sea Cruise represents a one-of-a-kind travel experience that aims to take our guests on a House Of Nine-style journey by land and sea. Exploring the secrets of Florence, Siena and Grosseto, to the Jazz beat of Daisy's Entertainments signature evenings, then embarking aboard Sailing or Motor Yachts going to experience the hidden gems of the Tuscan Archipelago seen and enjoyed from the sea. With all-inclusive Services ashore and aboard in luxury cruises with up to 12 guests, the new frontier of travel is a celebration of the slow rhythms and beauty of travel.