Europe’s most exclusive B2B workshop for luxury travel.

Florence, 2-3 February 2027

Europe’s most exclusive B2B workshop for luxury travel.

Palazzo Borghese, Florence, Italy 2-3 February 2027
Registration Authorization

Il Borro + Viesca Toscana

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IL BORRO – RELAIS & CHÂTEAUX

Nestled in the heart of the Tuscan countryside, Il Borro is a beautifully restored medieval village set within a 1,100-hectare estate. Owned by the Ferragamo family and part of the prestigious Relais & Châteaux collection, this unique destination combines centuries of history with contemporary luxury and a deep connection to the land.

Guests can choose from elegant rooms, suites and private villas, and enjoy an authentic taste of Tuscan life. The estate’s culinary experiences celebrate seasonal ingredients and local traditions, while its organic winery offers the opportunity to discover the art of winemaking through guided cellar tours and tastings. Cooking classes, horseback riding, outdoor activities and tailor-made experiences complete the offering, inviting guests to explore the estate at their own pace. At Il Borro, every detail reflects a distinctive approach to hospitality, where heritage, nature and understated elegance meet.

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VIESCA TOSCANA – SMALL LUXURY HOTELS

Set among the rolling hills of the Florentine countryside, within easy reach of Florence and the Chianti region, Viesca Toscana is an intimate retreat surrounded by the tranquillity and beauty of the Tuscan landscape.

Once a historic residence of the Ferragamo family, the estate has been thoughtfully transformed into a refined country hideaway. Its elegant suites, historic manor house and private villas—some featuring their own pools—offer a variety of accommodation options for couples, families and small groups seeking comfort, privacy and space. Beautiful gardens and peaceful outdoor settings create an atmosphere in which guests can slow down and reconnect with nature.

Viesca is an ideal base from which to discover Tuscany, whether through cultural visits, food and wine experiences or bespoke activities arranged to suit each stay. Its relaxed atmosphere and discreet service make it especially appealing to those looking for an authentic countryside escape with the comforts of an exclusive private estate.